AMSProposed Rule
Updates to the Popcorn Promotion, Research, and Consumer Information Order
Agriculture
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Summary
The U.S. Department of Agriculture is updating rules for how the popcorn industry promotes its products and funds research to help consumers make informed choices. These changes affect popcorn producers and sellers who contribute to a shared fund that supports marketing and consumer education efforts.
Key Points
- 1The rule updates how popcorn farmers and companies must contribute money to a national promotion and research program
- 2Changes may affect how popcorn is advertised and what information is provided to help consumers understand popcorn products
- 3Popcorn producers and processors need to be aware of any new requirements for participating in the program
- 4The public can submit comments about the proposed changes until July 11, 2025
- 5These rules help ensure the popcorn industry operates fairly and that consumers get accurate information about the products they buy
Key Dates
Published
June 10, 2025
This summary is for informational purposes only. It may not capture all nuances of the regulation. Always refer to the official text for authoritative information.
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