AMSProposed Rule
Watermelon Research and Promotion Plan; Realignment
Agriculture
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Summary
The federal government is proposing changes to how watermelon farmers organize their research and marketing efforts. This plan affects how watermelon industry groups collect fees and spend money on activities like advertising and research to promote watermelons domestically and internationally.
Key Points
- 1The U.S. Department of Agriculture is restructuring the Watermelon Research and Promotion Plan, which is a program funded by watermelon farmers themselves
- 2Watermelon producers pay into this program, and the collected money goes toward research, marketing, and promotional activities to boost watermelon sales
- 3The proposed changes will reorganize how the program operates and potentially change how funds are collected or distributed
- 4Farmers, watermelon industry groups, and the public have until October 21, 2025 to submit comments about whether they support these changes
- 5The final decision on these changes will be made by the USDA after reviewing all public feedback
Key Dates
Published
September 19, 2025
This summary is for informational purposes only. It may not capture all nuances of the regulation. Always refer to the official text for authoritative information.
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