FTCProposed Rule
Petition for Rulemaking of Alliance for Natural Health USA; Xlear, Inc.; and Better Way Health
HealthcareTechnology
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Summary
Health and wellness companies are asking the Federal Trade Commission (FTC) to create new rules about how dietary supplements and health products can be advertised. This matters because it could affect what claims companies can make about their products' health benefits and how consumers see these ads.
Key Points
- 1Three companies—Alliance for Natural Health USA, Xlear Inc., and Better Way Health—are requesting that the FTC establish clearer rules for advertising dietary supplements and natural health products
- 2The petition focuses on how companies advertise the health benefits of supplements, which currently may have inconsistent or misleading claims
- 3The FTC has opened a public comment period ending July 19, 2025, where anyone can share opinions on whether new advertising rules are needed
- 4If approved, new rules could require companies to provide better evidence before claiming their products treat or prevent diseases
- 5Consumers could benefit from clearer information about supplement safety and effectiveness, though stricter rules might limit what companies can claim about their products
Key Dates
Published
June 18, 2025
This summary is for informational purposes only. It may not capture all nuances of the regulation. Always refer to the official text for authoritative information.
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